[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.czeweb.cz\/aby-stranka-byla-videt\/#Article","mainEntityOfPage":"https:\/\/www.czeweb.cz\/aby-stranka-byla-videt\/","headline":"Aby str\u00e1nka byla vid\u011bt","name":"Aby str\u00e1nka byla vid\u011bt","description":"Kdy\u017e se \u010dlov\u011bk prezentuje p\u0159ed zraky ve\u0159ejnosti na internetu, m\u016f\u017ee po\u010d\u00edtat s lec\u010d\u00edm. M\u016f\u017ee se mu st\u00e1t, \u017ee je-li podnikatelem, bude zanedlouho zavalen prac\u00ed natolik, \u017ee nebude v\u011bd\u011bt, kde mu hlava stoj\u00ed. Ale tak\u00e9 se m\u016f\u017ee st\u00e1t, \u017ee i kdy\u017e si nen\u00ed v\u011bdom sebemen\u0161\u00edho pochyben\u00ed, v\u00fd\u0161e zm\u00edn\u011bn\u00fdm zp\u016fsobem zavalen nen\u00ed <a href=\"https:\/\/www.czeweb.cz\/aby-stranka-byla-videt\/\" class=\"read-more\">Pokra\u010dovat ve \u010dten\u00ed<i class=\"ion-ios-arrow-right read-more-right\"><\/i><\/a>","datePublished":"2018-03-19","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.czeweb.cz\/author\/#Person","name":"czeweb.cz\n","url":"https:\/\/www.czeweb.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f7b3e8bb7f7cc0c6ca940e74a10b952be4c7d81de8a980387c865f88889f02e3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f7b3e8bb7f7cc0c6ca940e74a10b952be4c7d81de8a980387c865f88889f02e3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"czeweb.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/czeweb.cz\/wp-content\/uploads\/img_a339928_w2326_t1552995509.jpg","url":"https:\/\/czeweb.cz\/wp-content\/uploads\/img_a339928_w2326_t1552995509.jpg","height":"","width":""},"url":"https:\/\/www.czeweb.cz\/aby-stranka-byla-videt\/","about":["Neza\u0159azen\u00e9"],"wordCount":563,"articleBody":"Kdy\u017e se \u010dlov\u011bk prezentuje p\u0159ed zraky ve\u0159ejnosti na internetu, m\u016f\u017ee po\u010d\u00edtat s lec\u010d\u00edm. M\u016f\u017ee se mu st\u00e1t, \u017ee je-li podnikatelem, bude zanedlouho zavalen prac\u00ed natolik, \u017ee nebude v\u011bd\u011bt, kde mu hlava stoj\u00ed. Ale tak\u00e9 se m\u016f\u017ee st\u00e1t, \u017ee i kdy\u017e si nen\u00ed v\u011bdom sebemen\u0161\u00edho pochyben\u00ed, v\u00fd\u0161e zm\u00edn\u011bn\u00fdm zp\u016fsobem zavalen nen\u00ed a sp\u00ed\u0161e to vypad\u00e1 na to, \u017ee to bude muset zabalit, nemaje p\u0159\u00edjmy vysok\u00e9 aspo\u0148 tak, aby se z nich dalo p\u0159e\u017e\u00edt.&#13; Proto\u017ee prezentace na internetu m\u016f\u017ee p\u0159in\u00e9st \u00fasp\u011bchy, ale tak\u00e9 nemus\u00ed. A to ani v takov\u00e9m p\u0159\u00edpad\u011b, kdy jsou si dva podnikatel\u00e9 v\u00edc ne\u017e podobn\u00ed; proto\u017ee i kdy\u017e ti dva d\u011blaj\u00ed tot\u00e9\u017e, nen\u00ed to v\u017edy tot\u00e9\u017e. A ten virtu\u00e1ln\u011b \u00fasp\u011b\u0161n\u011bj\u0161\u00ed tak d\u011bl\u00e1 dozajista n\u011bco nav\u00edc.&#13; T\u0159eba se spol\u00e9h\u00e1 a s\u00e1z\u00ed na .&#13; Na \u00fapravy, kter\u00e9 zp\u016fsobuj\u00ed, \u017ee se pr\u00e1v\u011b ta kter\u00e1 str\u00e1nka dost\u00e1v\u00e1 ve vyhled\u00e1va\u010d\u00edch na v\u00fdslun\u00ed. Proto\u017ee to ur\u010dit\u011b zn\u00e1te i z vlastn\u00ed zku\u0161enosti \u2013 n\u011bco jste hledali, zapsali do vyhled\u00e1va\u010de n\u011bjak\u00e9 to kl\u00ed\u010dov\u00e9 slovo, nechali si ho vyhledat, pak jste o\u010dima p\u0159ejeli t\u011bch prvn\u00edch p\u00e1r nalezen\u00fdch odkaz\u016f a vybrali si. A ty dal\u0161\u00ed u\u017e jste stejn\u011b jako v\u011bt\u0161ina ostatn\u00edch lid\u00ed ignorovali, nemaje na pro\u010d\u00edt\u00e1n\u00ed v\u00edce ne\u017e \u010detn\u00fdch nab\u00eddek ani \u010das, ani s\u00edly.&#13; A podnikatel, kter\u00fd chce b\u00fdt \u00fasp\u011b\u0161n\u00fd, tak mus\u00ed b\u00fdt pr\u00e1v\u011b mezi t\u011bmi odkazy, kter\u00e9 jsou za v\u0161ech okolnost\u00ed mezi prvn\u00edmi na r\u00e1n\u011b, u nich\u017e je p\u0159inejmen\u0161\u00edm v\u00fdrazn\u011b v\u011bt\u0161\u00ed nad\u011bje na to, \u017ee tam n\u011bkdo zav\u00edt\u00e1 a n\u011bco si vybere. Co\u017e znamen\u00e1 nutnost sv\u011b\u0159it se se sv\u00fdm webem do rukou odborn\u00edk\u016f, kte\u0159\u00ed dob\u0159e v\u011bd\u00ed, jak to zaona\u010dit, aby si daly vyhled\u00e1va\u010de \u0159\u00edci a posunuly pr\u00e1v\u011b tu pravou str\u00e1nku v\u00fd\u0161e. Co\u017e zvy\u0161uje n\u00e1v\u0161t\u011bvnost a n\u00e1sledn\u011b i nad\u011bji na nov\u00e9 klienty a dal\u0161\u00ed a dal\u0161\u00ed zak\u00e1zky.&#13; Tito odborn\u00edci zaji\u0161\u0165uj\u00ed speci\u00e1ln\u00edmi \u00fapravami mnohem lep\u0161\u00ed v\u00fdsledky, ne\u017e si leckdo dok\u00e1\u017ee by\u0165 i jenom p\u0159edstavit. Staraj\u00ed se o to, aby byla takov\u00e1 str\u00e1nka zaj\u00edmav\u00e1, l\u00e1kav\u00e1 a tud\u00ed\u017e i podnikatelsk\u00fd \u00fasp\u011bch p\u0159in\u00e1\u0161ej\u00edc\u00ed.&#13; Co\u017e je rozhodn\u011b lep\u0161\u00ed \u0159e\u0161en\u00ed ne\u017e t\u0159eba propagace sv\u00e9ho podnik\u00e1n\u00ed formou reklamy, je\u017e je vesm\u011bs notn\u011b drah\u00e1 a stejn\u011b nic p\u0159\u00edli\u0161 ne\u0159e\u0161\u00edc\u00ed, proto\u017ee \u010dlov\u011bk, jen\u017e se k takov\u00e9 reklam\u011b dostane, stejn\u011b vesm\u011bs ji\u017e zanedlouho propagovanou str\u00e1nku zapomene.&#13; Zat\u00edmco kdy\u017e je takov\u00e1 webov\u00e1 str\u00e1nka optimalizovan\u00e1 pro vyhled\u00e1va\u010de, m\u00e1 ji ka\u017ed\u00fd na o\u010d\u00edch, kdykoliv pot\u0159ebuje, a ani selh\u00e1vaj\u00edc\u00ed pam\u011b\u0165 to tak nem\u016f\u017ee negativn\u011b ovlivnit. P\u0159inejmen\u0161\u00edm v t\u011bch p\u0159\u00edpadech, kdy potenci\u00e1ln\u00ed z\u00e1kazn\u00edk dosud udr\u017e\u00ed v mysli alespo\u0148 pov\u011bdom\u00ed o tom, co \u017ee to na tom internetu vlastn\u011b hled\u00e1.&#13; Co\u017e u\u017e ale neovlivn\u00ed nikdo. Proto\u017ee komu nen\u00ed sh\u016fry d\u00e1no, na internetu nekoup\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Aby str\u00e1nka byla vid\u011bt","item":"https:\/\/www.czeweb.cz\/aby-stranka-byla-videt\/#breadcrumbitem"}]}]